Real time marketing: the advantages of this approach
Mar 7, 2024 5:05:50 GMT
Post by account_disabled on Mar 7, 2024 5:05:50 GMT
Among the methods of online promotion, real time marketing is certainly the one that requires the greatest sensitivity and attention to the context in which it operates. In fact, it is that approach to communication that is based on the brand's ability to respond quickly or instantly to certain events. Knowing how to grasp the "hot" topics quickly and formulate a response that at the same time highlights the brand or products, communicates well with your audience and is captivating is not at all simple. Let's see the definition and nuances in the next paragraph for real time marketing! Real time marketing, explained This classification contains, within itself, several different strategies.
Acting in " real time ", in fact, is something that can Hong Kong Telegram Number Data be profoundly influenced by numerous external factors and is not always linked to a defined plan. This type of content, which leverages the public's emotions and arouses immediate interest, can mainly be identified in these contexts: - Breaking news: probably the most widespread, it is that type of post, tweet or comment that relaunches a "trending" news story and adds a unique value on the part of the brand that publishes it. Some examples? All communications from brands on the occasion of the Italian victory in the European Championships, or the English royal wedding. - Planned and predictable events: whether they are events organized by the company itself, or included in a broader context (such as Christmas, New Year or other holidays), these occasions are unique for kicking off real time marketing actions .
Moving away from the more classic and institutional communication, in contexts of this kind, allows you to stand out from the competition and improve your brand reputation. - Interactions with consumers: real time marketing content can sometimes be as discreet as a comment. Responding to the opinions of your fans, establishing a dialogue and proving yourself "smart" will significantly increase engagement with the public. - Geolocalized campaigns: being able to exploit the geolocalization of smartphones, sending promotional content such as SMS aimed at the drive to store adds a further, unprecedented level of interaction. The advantages of real time marketing As can already be understood from the points in the previous list, real time marketing brings with it a series of undeniable advantages .
Acting in " real time ", in fact, is something that can Hong Kong Telegram Number Data be profoundly influenced by numerous external factors and is not always linked to a defined plan. This type of content, which leverages the public's emotions and arouses immediate interest, can mainly be identified in these contexts: - Breaking news: probably the most widespread, it is that type of post, tweet or comment that relaunches a "trending" news story and adds a unique value on the part of the brand that publishes it. Some examples? All communications from brands on the occasion of the Italian victory in the European Championships, or the English royal wedding. - Planned and predictable events: whether they are events organized by the company itself, or included in a broader context (such as Christmas, New Year or other holidays), these occasions are unique for kicking off real time marketing actions .
Moving away from the more classic and institutional communication, in contexts of this kind, allows you to stand out from the competition and improve your brand reputation. - Interactions with consumers: real time marketing content can sometimes be as discreet as a comment. Responding to the opinions of your fans, establishing a dialogue and proving yourself "smart" will significantly increase engagement with the public. - Geolocalized campaigns: being able to exploit the geolocalization of smartphones, sending promotional content such as SMS aimed at the drive to store adds a further, unprecedented level of interaction. The advantages of real time marketing As can already be understood from the points in the previous list, real time marketing brings with it a series of undeniable advantages .
