Is the pandemic the decline of "brilli brilli" and waste
Dec 28, 2023 8:03:12 GMT
Post by account_disabled on Dec 28, 2023 8:03:12 GMT
For many Super Bowl viewers , the ads that are broadcast there are as important or more important than what happens on the field of play. However, this year quite a few advertisers have decided to stay on the sidelines in the great advertising event of the year on the other side of the pond. Budweiser, Coca-Cola, Pepsi and other brands will not advertise in the NFL final this year and will put the money saved on Super Bowl advertising into campaigns to educate citizens about COVID-19 infections and vaccines to combat this disease. One of the most striking absences this year in the Super Bowl will be that of Budweiser , which has been faithful to the appointment with advertising in the NFL final for the last 37 years.
COVID -19 is changing the rules because we are facing a problem that affects everyone and also because those who suffer its attacks Phone Number List have at their side the necessary technology to speak openly about the feelings emanating from an illness that have been leveraged with unusual force in our lives. The spots for the Super Bowl are as scandalous as they are ridiculously expensive ($5.6 million for ads that are barely 30 seconds long) and their prices reach astronomical figures because the audiences for this sporting event are also extraordinarily colossal. The Super Bowl, a luxury that many brands have given up this year In this sense, the advertisers who have chosen this year to show up at the Super Bowl are wasting a valuable opportunity to parade in front of the eyes of millions and millions of people , spread their message and perhaps ultimately increase their share of market. But we are also faced with the realization that in the eyes of the brands that have preferred this year to avoid their annual appointment with the Super Bowl, humanity and people (or the public perception of how they look after humanity and people) are definitely more important.
Than millionaire audiences and sales. And the truth is that the shift now carried out by many advertisers could be permanent, says Blake Morgan in an article for Forbes . Although the coronavirus pandemic has been and is being absolutely catastrophic, the world is unfortunately not sparing in other types of catastrophes , catastrophes that could perhaps be mitigated with the money that brands usually pour lavishly into their advertising. COVID-19 has changed people's priorities. And we may never return to a poisonous, selfish normal in which people pretended there weren't actually problems more in need of the money spent by advertisers to sell more chips or more beers. Some brands are fortunately realizing that they can make a difference by doing something as simple as haggling over the brilli brilli and waste of an advertising event as insultingly expensive as the Super Bowl. Fewer ads and more social responsibility The millions of dollars that brands invest in a single ad can make them culturally relevant for a few days, but if that money goes to a good cause, its impact lasts much longer and also boosts its corporate social responsibility.
COVID -19 is changing the rules because we are facing a problem that affects everyone and also because those who suffer its attacks Phone Number List have at their side the necessary technology to speak openly about the feelings emanating from an illness that have been leveraged with unusual force in our lives. The spots for the Super Bowl are as scandalous as they are ridiculously expensive ($5.6 million for ads that are barely 30 seconds long) and their prices reach astronomical figures because the audiences for this sporting event are also extraordinarily colossal. The Super Bowl, a luxury that many brands have given up this year In this sense, the advertisers who have chosen this year to show up at the Super Bowl are wasting a valuable opportunity to parade in front of the eyes of millions and millions of people , spread their message and perhaps ultimately increase their share of market. But we are also faced with the realization that in the eyes of the brands that have preferred this year to avoid their annual appointment with the Super Bowl, humanity and people (or the public perception of how they look after humanity and people) are definitely more important.
Than millionaire audiences and sales. And the truth is that the shift now carried out by many advertisers could be permanent, says Blake Morgan in an article for Forbes . Although the coronavirus pandemic has been and is being absolutely catastrophic, the world is unfortunately not sparing in other types of catastrophes , catastrophes that could perhaps be mitigated with the money that brands usually pour lavishly into their advertising. COVID-19 has changed people's priorities. And we may never return to a poisonous, selfish normal in which people pretended there weren't actually problems more in need of the money spent by advertisers to sell more chips or more beers. Some brands are fortunately realizing that they can make a difference by doing something as simple as haggling over the brilli brilli and waste of an advertising event as insultingly expensive as the Super Bowl. Fewer ads and more social responsibility The millions of dollars that brands invest in a single ad can make them culturally relevant for a few days, but if that money goes to a good cause, its impact lasts much longer and also boosts its corporate social responsibility.
